Imagine for a second, a world where magazines don’t advertise an ideal figure, a world where weight loss programs don’t exist, a world where a minority body type isn’t regarded as the “perfect” and “ultimate” physique, a world where discourse surrounding women’s bodies doesn’t exist. Perhaps if a world like this existed, society wouldn’t have … Continue reading
There’s nothing more embarrassing than watching a woman eating. It’s like seeing David Cameron DJ-ing at a student night in Leeds.* It’s like limiting yourself to watching only one episode of Arrested Development at a time. It isn’t natural. Because, as everyone knows, women don’t actually need to eat but can in fact easily exist … Continue reading
One of the more prominent developments in marketing to women comes with the idea of ‘reality’; magazines will proudly proclaim the use of ‘real women’, while Dove long ago set up a marketing campaign to promote ‘real beauty’. This is intended as an uplifting message to tell women that while they may not be the … Continue reading
